Premium comfort made sustainably
When sustainability matters — every choice makes a difference
Promoting healthy forests and habitats
When it comes to caring for our environment, we’re on a mission to make a difference. That’s why we plant 2 trees for every 1 used. From 2020— 2024, we’ve planted over 10 million trees through our partnership with the Arbor Day Foundation®.
We use responsibly sourced trees
Implementing ecominded manufacturing
*Environmental impact measured as greenhouse gas emissions in kg Co2e per functional unit for the paper manufacturing process, including pulping, tissue making and converting. Based on cradle-to-gate Tissue Life Cycle Assessment conducted by Georgia-Pacific 2017
**vs. other premium 2-ply national brands in the drying process on a per-sheet basis
Our Commitment to forest restoration & rehabilitation
Water impact of switching to Quilted Northern® toilet paper
Energy impact of switching to Quilted Northern® toilet paper
1) 9.24L per HH that uses Quilted Northern Ultra Soft & Strong® vs. other Ultra 2-ply national brands over course of one year. Water savings based on eTADsaving 30% more water in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2019), and 52MM households that buy Ultra 2-ply national brands (IRI). 2) Equivalency factors calculated using 3.2L average drinking water requirements per person from https://www.mayoclinic.org/healthy-lifestyle/nutrition-and-healthy-eating/in-depth/water/art-20044256. US Population 328 million according to U.S. Census Bureau 2019. 3) Equivalency factors calculated using toilets made from 1980s to 1992, average liters per flush of 13.2 from https://www.home-water-works.org/indoor-use/toilets 4) Equivalency factors calculated using average American shower usage of 59.8L from https://www.home-water-works.org/indoor-use/showers 5) 36 Mega Joules energy saved per household that uses Quilted Northern Ultra Soft & Strong vs. other Ultra 2-ply national brands over course of one year. Energy savings based on eTADusing 30% less energy in the drying process on a per sheet basis. Accounts for product differences in basis weight and usage occasions (measured by 2018 bath tissue consumption diary study). Based on a household Average 2.63 people (Pew Research Center 2020) 6) Equivalency factors calculated using EPA Greenhouse Gas Equivalency Calculator https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator (7) Based on average Game Length of 3h18m for College Football 2019-2020 season final statistics, according to NCAA http://stats.ncaa.org/rankings/change_sport_year_div (8) Based on Orville Redenbacher’s maximum pop time per bag of 4 minutes. https://www.orville.com/perfect-popcorn
Some FAQs about Quilted Northern® sustainability.
Quilted Northern® toilet paper is created from renewable materials, with trees sourced from well-managed, certified forests and other responsible sources. Quilted Northern Ultra Soft & Strong® toilet paper is also made with energy-efficient technology and responsible manufacturing. The brand supports tree planting and forest restoration efforts as part of its commitment to responsible production.
For Quilted Northern® toilet paper, manufacturing is where bath tissue has the biggest environmental impact: over 90% of its impact occurs during manufacturing. That figure is based on greenhouse gas emissions in a cradle-to-gate tissue life cycle assessment by Georgia-Pacific (2017). Quilted Northern® toilet paper addresses this with efficient manufacturing, such as the energy-efficient process behind Quilted Northern Ultra Soft & Strong® toilet paper.
Yes, for every tree used to make Quilted Northern Ultra Soft & Strong® toilet paper, two new trees are planted through our partnership with the Arbor Day Foundation; an additional tree is replanted through our suppliers. Through our partnership with the Arbor Day Foundation®, the Quilted Northern® brand has planted over 10 million trees since 2020. This is part of a wider commitment to forest restoration and habitat rehabilitation.
Switching to Quilted Northern Ultra Soft & Strong® toilet paper saves energy and water: if one household switched for a year, it would save energy equivalent to charging a smartphone every day for 5 years. If all US premium 2-ply buyers switched for a year, the water saved would equal flushing a toilet 25 million times, or over 7.5 million showers. The savings come from its efficient drying process.
The Quilted Northern® brand helps protect forests by using trees only from well-managed FSC® certified forests and other responsible sources, and by committing to forest restoration and habitat rehabilitation for endangered and threatened species. All Quilted Northern® products are created from renewable materials.
